You may be asking yourself what to expect when it comes to the cost of newborn photography. The investment for professional photos can vary widely depending on so many factors — such as the type of session (newborn sessions are generally more time-intensive, thus cost more), and the specific services and products included in the package.

Some photographers include consultations, outfit styling, access to a client closet, and other perks leading up to the session. And, the investment will vary depending on what’s included — prints, digital files, and albums are some examples.

Here are some tips to help you make an informed decision.

Experience matters: Newborn photography is a specialized field that requires skill, training, and experience. A professional photographer who has worked with newborns before will know how to handle and pose them safely, how to manage their mood and sleep schedule, and how to create beautiful and unique images that capture their personality and essence. An experienced photographer will also be better equipped to handle unexpected situations and to provide guidance and support to the parents during the session.

You get what you pay for: Choosing the cheapest photographer is never the best option. A photographer who charges significantly less than the average market rate may be inexperienced, unskilled, or cutting corners in some way (e.g., using low-quality equipment or not investing in ongoing training). A photographer who charges a higher rate is likely to have a higher level of expertise, better equipment, more time and resources to dedicate to your session, and exceptional customer service.

A profitable rate is a good sign: When a photographer charges a rate that is profitable for them, it shows that they value their work and are invested in providing a high-quality experience for their clients. It also allows them to cover their expenses, pay themselves a fair wage, and reinvest in their business.

Insurance is important: This one is so important. Ask your photographer if they have liability insurance. Not having liability insurance is a huge red flag.

Ask for a sample photo gallery: Before booking a photographer, ask to see a sample gallery of their previous work. This will give you an idea of their style, creativity, and quality of work. Look for consistency in lighting, composition, and editing style. Consistency is important so that you have a true idea of what your final gallery will look like.

If you think I might be the right fit you for, contact me to get on my calendar.